After the release of Youtube since 2005 (Feldman 2009), it has been the most popular communication media. It is basically a website where videos are uploaded for public viewing. These videos as Walsh (2006) would define them: are multimodals, where multiple modes like visual images, sound and text are incorporated.
The time when media was only dominated by professionals has passed. As Chris Anderson commented, “Don’t be surprised if some of the most creative and influential work in the next few decades comes from this Pro-Am [hybrid professional-amateur] class of inspired hobbyists, not from the traditional sources in the commercial world.” (Anderson 2006, p. 65). For example, there are self-made music videos by talented musicians that are of professional quality. Youtube has revolutionised the conventional distribution of media. Everybody is now a “somebody” in their own way.
The time when media was only dominated by professionals has passed. As Chris Anderson commented, “Don’t be surprised if some of the most creative and influential work in the next few decades comes from this Pro-Am [hybrid professional-amateur] class of inspired hobbyists, not from the traditional sources in the commercial world.” (Anderson 2006, p. 65). For example, there are self-made music videos by talented musicians that are of professional quality. Youtube has revolutionised the conventional distribution of media. Everybody is now a “somebody” in their own way.
Here is an example of one produced by David Choi:
However, having said that, Youtube has its downsides too. Being a platform for ‘freedom of speech’, some of its members misused this privilege to post offensive materials such as soft pornographic of themselves, especially teenage girls. Besides that, it has copyright infringement issues too, since anybody can post any content on the site, members post movie fragments to get around Youtube’s 10 minute clip limit. (Sandoval 2008).
References
Anderson, C 2006, The Long Tail: How Endless Choice is Creating Unlimited Demand, Random House Business Books, London.
Feldman, JB 2007, Youtube: What is it and why use it?, viewed 19 November 2009, http://www.surfnetkids.com/safety/youtube_what_is_it_and_why_use_it-19026.htm
Sandoval, G 2008, Youtube’s filtering issues still not ‘moot’, viewed 19 November 2009, http://news.cnet.com/8301-10784_3-9921916-7.html.
Walsh, M 2006, ‘The ‘textual shift’: Examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.
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